My Therapist’s Brand? Open and Accessible
by Margie Nichols The November 25 edition of the New York Times Sunday Magazine has a headline that reads ‘What Brand is Your Therapist?’ The story, ‘The Branding Cure: My so-called career as a therapist,’ is written by Lori Gottlieb, herself a newly practicing psychologist. She describes – and mostly deplores – the trend towards…





